Post by account_disabled on Jan 6, 2024 6:35:55 GMT
Modern business managers and marketers live in an era where they must accurately understand who their customers are , what they want , and why they want it . The collection and analysis of customer data has now become the basis of business, and the term ‘big data’ has become commonplace. Most of the data we collect is customer behavior and financial data, which provides insight into what products customers are viewing and purchasing. However, this data alone is difficult to answer the question of ‘why’ customers purchase . Customers purchase products for a variety of reasons, and within a large group of purchasing customers, there are numerous ‘personas’ with various reasons. Understanding this is important in understanding what ‘job’ the product or service a company provides helps customers. In the early days of a company, executives may understand these insights intuitively, but as the organization grows and becomes more complex, a systematic, data-driven approach is needed.
Understanding your customer’s ‘intent’ is key to your business. The reason customers purchase products is not simply to own the product, but to complete ‘jobs’ in their daily lives. For example, a customer 'does' something, not 'buys' something. As Special Data companies grow, teams emerge with more diverse roles and responsibilities, making it more difficult for companies to understand and meet their customers' basic needs. The market is not a homogeneous mass. Customer demands are constantly changing, and competitor moves also accelerate this change. Relying on strategies or hypotheses from six months or a year ago is no longer valid. Companies need a deep understanding of ‘why’ customers purchase products or services and ‘why’ they prefer competitors’ products. This is an area that cannot be reached with customer behavioral and financial data alone.
A customer’s ‘intent’ is based on a fundamental understanding of what problem they want to solve and what value they pursue. To understand this, a new approach is needed that goes beyond traditional data analysis. For example, it is important to understand why a consumer buys a particular painting or why they need mouthwash. Based on this understanding of customers’ “why,” companies can develop products and services that meet customers’ needs. Listening Mind as a Process 'Listening Mind' is a solution and a process that analyzes customers' search sequences to understand what keywords customers search for to solve their problems or tasks. Through this analysis, companies can understand what customers actually want and establish customer-centered business strategies. Ultimately, managers and marketers must understand the ‘intent’ hidden behind customer behavior and provide products and services that help them do their ‘job’. This goes beyond simply selling products, it helps you build lasting relationships with your customers and secure their loyalty.
Understanding your customer’s ‘intent’ is key to your business. The reason customers purchase products is not simply to own the product, but to complete ‘jobs’ in their daily lives. For example, a customer 'does' something, not 'buys' something. As Special Data companies grow, teams emerge with more diverse roles and responsibilities, making it more difficult for companies to understand and meet their customers' basic needs. The market is not a homogeneous mass. Customer demands are constantly changing, and competitor moves also accelerate this change. Relying on strategies or hypotheses from six months or a year ago is no longer valid. Companies need a deep understanding of ‘why’ customers purchase products or services and ‘why’ they prefer competitors’ products. This is an area that cannot be reached with customer behavioral and financial data alone.
A customer’s ‘intent’ is based on a fundamental understanding of what problem they want to solve and what value they pursue. To understand this, a new approach is needed that goes beyond traditional data analysis. For example, it is important to understand why a consumer buys a particular painting or why they need mouthwash. Based on this understanding of customers’ “why,” companies can develop products and services that meet customers’ needs. Listening Mind as a Process 'Listening Mind' is a solution and a process that analyzes customers' search sequences to understand what keywords customers search for to solve their problems or tasks. Through this analysis, companies can understand what customers actually want and establish customer-centered business strategies. Ultimately, managers and marketers must understand the ‘intent’ hidden behind customer behavior and provide products and services that help them do their ‘job’. This goes beyond simply selling products, it helps you build lasting relationships with your customers and secure their loyalty.