Post by account_disabled on Jan 8, 2024 3:56:16 GMT
ArticlesDigital Strategy Written by Dan Hughes Artificial intelligence (AI) helps marketers automate activities and campaigns at scale in a way we've never seen before. But there are a lot of AI tools out there and they're coming at us fast! This can make it overwhelming for marketers to know where to start with AI and see that there are many tools out there (not just ChatGPT) that can help gain customer insights, drive personalization, and boost efficiency. To help you get started and pick the right AI tool for your goal, we've compiled a list of the best AI marketing tools available for a number of digital marketing activities: Audience research Customer journey mapping Idea generation and content research
Keyword research Trend analysis and forecasting Competitor monitoring Sales automation Social Phone Number media management and advertising Writing and content generation But first, a quick introduction to AI and its use in marketing... What is AI in marketing? Marketing automation is a system that automates repetitive tasks like curating subscriber lists, emailing customers about abandoned shopping carts, and providing automated customer assistance (among many others).
AI marketing tools facilitate the automation of these tasks and usually integrate into your existing applications or platforms. Did you know? 28% of the top companies across industries actively use marketing automation and AI marketing tools. The best marketing automation—or AI marketing—tools are powerful and many brands use them to find valuable leads, create campaigns, and track the sales funnel with pinpoint accuracy.