Post by tonima5 on Jan 18, 2024 8:30:43 GMT
Website promotion is relevant for any niche, be it the sale of souvenirs or legal services. But there are some nuances, especially since there are differences in website promotion for the foreign market. Local SEO is valued here; a lot of traffic comes from mobile devices and low-frequency queries. Plus, the mentality of the target audience. Foreign users interact with the website and make decisions differently; they have their own perception of advertising and USP. This is why it will not work to use the same strategy for promoting a law firm in Ukraine and abroad. It is necessary to create a separate plan taking into account the tasks of the site owner and local promotion features. The topic of today’s article is the promotion of a law firm abroad. Let's look at step-by-step actions and find out what to do to get to the top.
The main premise of search engine optimization is Email Marketing List simple: you need to maximize your company's visibility on the Internet, taking full advantage of proven methods for getting to the top. These methods range from expert content to improving structure efficiency. All this will form part of a resource optimization strategy for a law firm. If we talk specifically about the SEO promotion points, they are as follows: keyword development; website optimization; local promotion; working with links. Of course, each stage includes a large pool of tasks, which together ensure optimization and bringing the legal website to the top. And now we will take a closer look at what needs to be done as part of the promotion. Keyword research A person enters a specific query into the search bar (for example, “criminal lawyer”). In response to the phrase, links to sites containing this keyword pop up. The optimizer’s task is to collect all thematic queries and implement them on the web resource.
To work with the semantic core, special tools (paid and free) are used. Abroad, these are mainly Ahrefs, Google Keyword Planner, KWFinder, SEMrush, SpyFu, Wordtracker. When researching keywords, you need to pay special attention to commercial phrases. Although they may drive less traffic, they do have their benefits: It’s easier to rank with them; the likelihood of conversion increases as people are looking for a specific service rather than just information. For example, the keyword in the screenshot clearly shows that the person is interested in suing the insurance company. It is highly likely that he will need the services of a lawyer. Keyword research Another example: 320 people search for “Florida legal services” every month. This is a commercial intent because legal assistance is needed. When working with the semantic core, information queries that begin with the words “how” and “why” are also taken into account. People use them when they are looking for answers to their questions.
The main premise of search engine optimization is Email Marketing List simple: you need to maximize your company's visibility on the Internet, taking full advantage of proven methods for getting to the top. These methods range from expert content to improving structure efficiency. All this will form part of a resource optimization strategy for a law firm. If we talk specifically about the SEO promotion points, they are as follows: keyword development; website optimization; local promotion; working with links. Of course, each stage includes a large pool of tasks, which together ensure optimization and bringing the legal website to the top. And now we will take a closer look at what needs to be done as part of the promotion. Keyword research A person enters a specific query into the search bar (for example, “criminal lawyer”). In response to the phrase, links to sites containing this keyword pop up. The optimizer’s task is to collect all thematic queries and implement them on the web resource.
To work with the semantic core, special tools (paid and free) are used. Abroad, these are mainly Ahrefs, Google Keyword Planner, KWFinder, SEMrush, SpyFu, Wordtracker. When researching keywords, you need to pay special attention to commercial phrases. Although they may drive less traffic, they do have their benefits: It’s easier to rank with them; the likelihood of conversion increases as people are looking for a specific service rather than just information. For example, the keyword in the screenshot clearly shows that the person is interested in suing the insurance company. It is highly likely that he will need the services of a lawyer. Keyword research Another example: 320 people search for “Florida legal services” every month. This is a commercial intent because legal assistance is needed. When working with the semantic core, information queries that begin with the words “how” and “why” are also taken into account. People use them when they are looking for answers to their questions.